Opencaching.com at one year

We stand at a year.  One year of opencaching.com.  Where did it come from? What is its status? and were are we going?  I thought I would take the time to look at it.

Where did it come from?

There are a few thoughts, a few ideas as to why it came into being.  Why would a for profit company make a free service.  Well to sell more GPS units.   The general consensus is that they were upset in Groundspeaks Geomate Jr.  A small device with no purpose but to push you to caches that were preloaded (later they added a device where you could add more caches to it).  In one way I can see the worry with Garmin.  Groundspeak is not a competitor.  Even though it was on the fringe, would it be the end.  What if groundspeak pushed for another, larger one.  I am sure it was a scary thought, for Garmin, Magellen, and other companies. Would there be another competitor. 

There were rumblings at Groundspeak when the Garmin Chirp (tm) showed up.  I know it annoyed Jeremy and a few others.  They had tossed the idea of something similar to them a while ago.  So having a similar product pop up was annoying.  However it was the fact that something that was really made for geocaching, was kept behind the scenes and quiet.  Who knows the reasoning, or who had the idea first, but it was odd that it was a surprise that it

Some suggest that because almost all hand held units are Garmin in geocaching circles that they jumped in to grab the market.  To keep a hold of it.  Perhaps, however there is a flaw in that.  Almost every person I know that owns a handheld GPS either has cached once or twice with it or not at all.  Cachers are a very small number.  Tens of thousands of units are sold every year.  Hunters, fisherman, back country enthusiasts, search and rescue, ATVers, scouts and governments buy those units.  Many decide to try this out, but it is not the main purpose of the their purchase.   However Garmin may have thought it a market to slip into.  Long term.

Lackeys and volunteers were slightly worried.  What would you think?  A company with $3.5 billion in sales, deciding that they want to compete.  Groundspeak does not release its number, however I am guessing they would be happy with 1% of that.

Then the name of the new site showed up.  Opencaching.com  They have said online that they did not steal the name.  That is true.  The name, and website were available, and they grabbed it. They also say they were in discussion with the opencaching network.  I do not believe that any of the managers of the websites ever said they were contacted.  In fact most stated that they were never contacted, and they were surprised.  So though not flat out wrong and prohibited, it did slap the faces of those other websites. 

Ironically, it was the people that support and push the other websites that wanted another site.  The forum discussions on those sites were not pleased in the theft or slap in the face of the Opencaching network.

What would Garmin do?  What would they come up with? A dozen different ideas were pouring out.  How would it be managed?  And would it be better?

The arrival of Opencaching.com

You could not believe the collective sigh of relief that I heard from Groundspeak employees and volunteers, when the site was released.   The money that could have been dumped into it, did not appear to have been spent.  Things were buggy, problems filled the site.  Enough that many people who went to visit, did not want to return.

Bugs are expected.  Like every site we did expect the rough edges.  However there were a number of bugs, some of them serious that should not have been in place.   These were only small issues compared to the core of the site. 

There was no review.    So a number of horrible caches appeared.  Caches in wilderness areas, forests and parks where they are not allowed, caches rejected on geocaching.com for many other reasons.  All found their way to the opencaching.com site.  To be fair, the fast majority were fine, but many were listed that should not have been.

Eventually they added peer reviewing to the site.  Then you are at the mercy of others.  Did you follow the process?  I have seen caches next to others, commercial, and other problems.  Worse people were denying things for dumb reasons.  People could not get some caches listed because someone just said no.  That happens on the geocaching.com site.  A reviewer may say no, but they are to point out the reasons, and you have an appeal.  Here it seemed final.  Some were trying to do their best in reviewing the caches, and yet some were just tossing their thoughts, without event thinking.

On another front there are many that love caching, that have been removed from the geocaching.com site with bans or suspensions.  Forums turned into how evil and horrible geocaching.com was, and bickering about the other site.  This was going to be the future.

Yet there was nothing new.  Tweaks of course.  The little radar for awesomeness, terrain, difficulty and size.  However still the same type of site, in fact there are fewer cache types.  Of course there are no Wherigo or Earthcaches as those are property of Groundspeak and GSA.  Multi, Puzzle, and Traditional, eventually they added Virtual.  There are no events yet.  When you make your cache page, you cannot place photos, or in your logs.

Caches

Ultimately what counts is the caches and their visits.  Well there are caches.  I have mentioned before there just are not many unique caches.  It has been a year, and there currently are about 19,500 caches.  If we look at caches that are unique only to geocaching.com.  To compare there are are over 300,000 more active caches this year than last.  That does not count archived caches from both sites, but it gives you an idea of the numbers between the two.

There were a few large jumps in caches.  Obviously there was a jump in the first two months.  There were 8000 that were added during that period. Another month during a contest about 4000 were added. So during the other nine months there were 8000 caches listed.

Total numbers of caches at opencaching.com

Some state those number are good, compared to when geocaching started.  Geocaching had 7,000 after the first year, so nearly 20,000 caches was good. Yet if you break out the unique caches, caches that are only on that website, you have 1500.  Not a really great number. 

I have one cache there, yet it is in the center of a populous area.  I created it on the first week.  Yet in that entire time I have had one log there.  It has been disappointing.  I have heard that from a number of others. We place caches to be found, really we place them to be logged.  If there are no logs it is disappointing. 

Another issues is people placing caches on multiple sites is that you can ignore those that are not "important".  I know of one that is gone, or has been gone for a while.  Yet still it is listed on the site.  Mostly because there are not people logging dnf's and the owner just ignores it.   That could pose an issue in the future.

Where are we going?

To be honest I don't know.  Geocaching.com will continue to move forward.  Just like it always has.  What happens to Opencaching is more difficult to figure out.   How committed are the people pushing the Garmin site?  How much money do they put into it. Technically it is not very expensive.  Server space that they already own, bandwidth, a programmer or two, free time from a marketing person. No one knows the goals or timeframe they have.

It needs to find a niche.  What that is I don't know. It can't be the place of anti-Groundspeak.  It is like being anti-Microsoft.  You have to have something that helps you stand out.  Or you just have people arguing in the corner, crying about how evil the other guy is.   Trying to find their future is tricky.

At the moment I would say they are being left behind. They have some interesting ideas, they have tried a number of different things, but eventually they need to find something that makes them stand out. They need to grow, and be unique, but I don't see that right now.

Only the future will tell.

Update on Monday, December 12, 2011 at 10:53PM by firennice

Update on Wednesday, December 14, 2011 at 10:03AM by firennice

Check out another article on opencaching located here at http://www.notaboutthenumbers.com

Opencaching.com update.

Helloooooo all.

Thought I would chime in with a few notes, and interesting observations.

Opencaching.com

Not to be confused with opencaching.us .dk or some of the original opencaching crowd. I am speaking of the ones by Garmin.

It was interesting to note that this last week there were fewer caches on opencaching.com than the week before.

A friend that collects the data from OC.com  pointed it out to me earlier this week.  I did not ask him to use his numbers here so I will not toss him under the bus for all to see.  But there are a few things to note.  The site is not quite a year old.  They have about 17,500 caches, that were added.  Of those it appears 5-10% are unique.  So most of you will go out out find a cache and will find that more than 9 out of 10 are already on the geocaching.com website.

Opencaching stats. Top Total, Bottom new additions.

You can see the huge jump in cache submission when they had their GPS unit giveaway.  There was none when they did their chirp giveaway.  At least I don't see one. (I cannot remember when they did that.  

It could be that things are leveling off. It appears that way.  Most that I have talked to locally have not noticed a find on their caches. Some of the finds are imports.  You can import your finds from other caches, so they will appear.  So even logs that are there may be copies of the logs from geocaching.com.

Advertising

On another note.. there was an ad in backpacker magazine for opencaching.  The pics were sent to me.  I did find them rather funny.

If you look to the right you get the image that I was sent.  Below is the blowup. 

Yep you got it.  On a advertisement that is for Garmin's opencaching.com there is a nice picture of a GPS unit.  If you notice the GPS unit is showing a GC# or a geocaching.com cache.

Time to have a talk with your Advertising people .

Summary

I wonder what is in store.  Most people that I know of have never heard of the site still.  Or if they have they have not desire to do anything with it.  It does not bode well for opencaching. They are approaching the 20,000 cache milestone.  Assuming there are no more geocides, where people just archive all they have.

I think they may become a niche market.  Though I am not sure what there corner is. 

the Opencaching network seems very innovative.  They are trying new things and doing things that the other sites are not trying.

Terracaching has its "private entry".  You have to find sponsors, and people that trust you.  Their idea is to push the hide quality.  I am not sure that hold true anymore.

Navicache... meh... not sure.  Just being an alternative is not enough. 

Garmin has tossed some interesting ideas into the works.  I think it has pushed Groundspeak to respond faster.  In the past they may have planned Project A for January, B for March, C for May.  Now it appears they are working on A, B, and C for January, with C,D,and E lined for for Feb, March.  They are tackling more, faster, and trying new things.

All of this is good for caching.  What people will do next.. we have to see.

Update on Monday, October 3, 2011 at 10:49AM by firennice

opencaching vs opencaching

Well we are over two months in, and I have my predictions.  I have written a few times about opencaching.com but not the opencaching.us site.

.com or .us what opencaching site has the longest legs?

Let me jump back to a few months ago.  The opencaching.com site was launched.  I thought this was a horrible name first of all.  Using one that belonged to someone else.  I had heard a while before that it was coming out and had been watching its home screen.  Though I do not do much of anything with the other sites I was, like many of you, curious to see what it was like.

I was nervous.  There was a large company whose profit is in the Billions, with thousands of employees, that could come after geocaching full boar.  With resources that would dwarf that of the little 40 person (just a guess there) groundspeak.  What would the future hold, how would it evolve.  I thought the original Opencaching sites were doomed.

Birth of .com

Well the first week of December it exploded onto the scene.  It was in the news, all the blogs, podcasts, and other sites rushed to find out what the new and most interesting thing.  Many went over right away and cross listed some or all of their caches on the other site. 

But in all that there were issues. Few cache types, nothing really new, the site was riddled with bugs. People seemed to jump on, look around and leave.  Many tried to reserve names, only to find out they were taken, or Opencaching.com would not allow some characters, or spaces in names.

I was randomly assigned a different name., even though i asked for a specific name.  Apparently the original was taken in the Garmin system.   Then in the forums it defaulted to my real name.  Oooops.

January

by the end of December 7ish thousand caches were listed.  A good number, a number showing real growth and real potential.  Except for one thing.

There were no new caches.  Well there were.  A friend going through the caches located only showed a small percentage of original caches.  And that number has not changed.

I am betting that you are not aware that apparently there are more caches on Opencaching.us (500+) than there are original caches on all of Garmin's site (about 400ish).  It is tricky how Garmin numbers its caches, but caches that are imported are given similar numbers, and if I just enter a cache, I get a unique number.  I do not know how many opencaching.us caches are unique (flaw in my system).

that would mean they are about even, except many of Garmin's unique caches, were caches that were just entered in, without a corresponding GC code, which there is.  So there are actually fewer than their numbering system shows.

Growing?

Both sites are growing.  Still the Garmin site is getting more unique caches each week than the .us site.  But there are more than just that site.   Skimming over all the caching sites I am seeing some 300ish new caches this month on opencaching sites.  Garmin's site? about 40-50 new unique caches.

Many that were disgruntled, banned, or otherwise annoyed seemed to have found a home there.  I know some that are annoyed that their forums are a never ending geocaching.com bashing session.  I drop on in and read once and a while.  Being a moderator in geocaching.com forums I see a some abusive behavior.  It can get ugly at times.

The chart above shows the Google Insight chart for the past 90 days.   One is sorted with three of the Opencaching sites lumped together, (US, Germany, and Poland).  The other line is the one for Garmins opencaching.com.  You can see the spike when it came out.  Then it fades away.  Why is that significant?  Well no one is searching for it.

Loss of Sales

Another interesting thought. Looking at Its Not About the Numbers Blog he mentioned that 90% of those taking his survey are Garmin users. Of those nearly half expect say they will not be buying garmin next time.  That is horrific for Garmin. 

Garmin makes a lot of money on GPS units. Sales have been dropping, that means profits as well.  Are they loosing money?  Nope, but that does not bolster confidence that they are alienating their customer base.

Future

What does the future hold?  Wow. My prediction?

Well Garmins mess.

Garmin is a publicly held company.  They never put their heart into it or they would not have released a product that was still deep in Alpha testing.  Make no mistake, it was not in Beta testing.  I have been a part of Beta testing over the years, this was not ready to be seen the first few weeks.

They have to show a profit, and a market. They appear to not have either, and in fact have alienated their market.  Do I think that 50% of Garmin users will leave?  Nope.  but 25% is a big blow. 

When someone goes to geocaching they need to see something new.  They want the new caches. Not going to another site to see the same thing. Navicache, Terracache, and Opencaching sites all have something special, rugged caches, unique types of caches, scoring methods, or something.  Garmin has created a poor window with 1 in 20 being unique, and you cannot tell what caches are unique, unless you decode their numbering system in GSAK and wade through the numbers.

So Garmin will trudge along.  The war was lost in December.  I think if a finished product had came out many would have jumped ship.  It may just sit as a side project to keep some Garmin VP from loosing face, just pushing along, but it is in all essence doomed. Garmin has to pay for it, advertisers may not appear in force (why would competitors spend money there instead of Garmin).

opencaching sites.

They are pulling along.  I think they are far more successful than the other sites Navicache, Terracache, and their future is brighter.  The cache owners of those sites will hang on.  The costs are not high there, no overwhelming programming costs.  You many not see a lot of new widgets on the cache pages, but the sites run, and they experiment with cache types.  Drawing people in.  They are devoted and keep the sites alive.

Winner - the original opencaching sites

Looser - Garmin

Opencaching.com opens doors.

Well after all this time, the door is finally open to the website.  This is very patchy blog entry, most of it is rambling thoughts of skimming through the sites.

I sat down and started to look through again, after my first run through their system a month ago.

Here are my reactions.

Tons of dead links.  I ran into a lot of dead ends.  Some of my pages seemed to freeze.  I could not get anywhere until I started over with the main page.

There was no verification when i joined, and when firennice was taken, it assigned me (without asking) the FIRENNICE150 handle.  Apparently lower case has not been figured out at Garmin.

I took the time to enter the cache that I owned.  There are only three cache types traditional, puzzle, and multi.  So if you were hoping for something else then good luck.  It went in ok, and it calculated the initial "awesomeness" of the cache for me. 

There was no review.  I repeat  there was no review. That surprised me.  Most know that a lot of caches are never listed, and many others are asked to modify them.  I get one cache a week that is in the middle of the ocean, others in wilderness area.  There apparently is no checking,.  I also get a few dozen "update coordinate" notices here in Utah every week, but I don't see that ability here.

The guidelines are odd... very odd.

Under Rules and etiquette.

The real rules here...Family Friendly, no digging, or trespassing.

Under how to hide they add.

Seek permission, saturation (.1 miles) , avoid places that set off alarms, keep others save  

"Don’t hide your caches on cliffs, down abandoned mines, in trenches or anywhere that might put the safety of geocachers in peril."

As a cache owner there does not appear to be a way to delete my cache, or disable it?   Apparently it is there forever. Unless I cannot see it.  No one has logged anything.  But there are no controls that I see to delete bogus logs, or entries.   So who knows?

Searching was sporadic.  But with imfrog2002 and mine the only two in Utah there were no options.

You can import your finds, and your caches. So your info tracks

I could not get the link that report a cache that is against the guidelines to work. 

Summary

This is beta, I hope.  Messy, and many things that seem to be a future issue.  I do think that opencaching.us is better at the moment, but the other cache site is cleaner, and better to use, and it has more cache options.

Deleting my caches and logs on my caches seems bad, tracking me on two sites?  how does it interact between the two?  (more on those thoughts later).

I don't see anything appealing.  With cache rating coming on GC.com soon, there is nothing that would draw me over to the site.  I will keep playing to see what I get.  

No review and check of new members opens it up to attack.  Spamming the site with fake caches, grabbing caching names.  I wish i could keep the same name, but apparently I cant.

It does work to transfer info between the two sites.

Geocaching, Opencaching, other sites and the future.

So we are apparently moving towards the arrival of a new site.  I had a few ideas about the site.

I only believe there is room for one site that you pay for.  Would I drop geocaching.com for another?  No.  Would I pay for another site?  No.  It would have to be substantially better then the geocaching site and I don't see that happening.   I also have invested a lot into this site, and the phone apps that work with it.

The battle of the free sites.   I have not seen much in the free arena for a while.  Navicaching, and Terracaching seem to be languishing.  At least here in Utah.  I counted 40 caches for Terracaching and 100 for Navicaching.  Many are listed on all three sites, and many are in hard to reach locations.    Because I tend to geoaching alone these are out of the question.   My wife would kill me if I died in the back country geocaching.  I am serious she would hunt down my ghost and kill it again and again, and say "I told you to never go alone." 

Opencaching.us is the newest kid on the block, and is another novelty at the moment.  Yet also seems slow out of the gate.  Well at the same rate as geocaching was at first.  In a few months they have garnered about 350 caches.  Slow going but still to early to know if they can be as successful as the other two.

I actually think there are three ways that a website can survive, and thrive.   In today's market you need money.  So your site either needs to make money off of advertising, ask you to pay, or dump money into it. 

Paid memberships.. Geocaching and Terracaching

Advertising - the original Opencaching and Navicaching

The money dump - Garmins opencaching.com

So I dont see a contest between Geocaching and Terracaching. There is not enough caches to realy make me work at terracaching.

Advertising and selling products (t-shirts, hats, etc) is a hard haul.  If you are not the big boy on the block your advertising income is pretty low.

Dumping money.  Apparently this is free. I saw no hint of how they intend to make money off the product.  Advertising could be there.  Would Garmin allow Delorme and Magellan to advertise?  Would they even want to?  My guess is no, unless there was no other game in town.  They may want to use it to pimp their own products. 

The hard part is that it costs money to run a site.  Programming, so it looks professional and up to date; bandwidth; product development; advertisements; all of them start to add up. Some strike an equilibrium.  Many of the sites listed above do not have a full time staff, or even a part time staff.  It is all volunteers working on their own time.  They try to find that balance where the costs and the income meet.  Updates are put off because of lack of time or money, upgrades consist of new cache types, or maps, and advertising is zero because the money is not there.

If a company is not making money?  Why is it around?  How many advertising campaigns last five years?  One or two years is unusual now days.   That is my concern with the opencaching.com.  If Garmin is dumping money to keep it up to date, how long will that last.  If there is no income it will fade.  Eventually a change in corporate leadership and someone says.  "Why are we dumping a half million dollars into this again?"

Advertising?  I know many geocachers that have said they may be nearing a point to look for a new gps unit. The other (non-Garmin) units are getting better, and are made for geocaching.  If Garmin stabs us in the back why stay with them?  Only time can tell. Hopefully their customer service for the website is better than the service for their products or they are in trouble.

Are there benefits? Of course.  There are those that will have another outlet.  Some are never happy with the way things go and like to have other options.  Competition means more innovation, and faster changes in the market.  New ideas will pop up and people will move them into the market faster.   Customer service becomes more important.

Do I worry about the future, no.   I do not think it is in the cards for opencaching to take down geocaching.  If it is free and intends to be a free service, I do not think they can make money in a corporate environment that will keep it alive for 10+ years.   If they become a paid site, what is the advantage over the existing service? 

My prediction with only having had a cursory look of the site:  It will be the most successful of the non Geocaching.com sites.   I see many that are disgruntled going over there, and people that want to protect their cache sites cross listing their caches.  I do not see a group where caching is a side venture to sell gps being more successful than a group thats living depends on success.  

Just my 2 cents from the porch.